Strategy
Branding
2024
Smart Home
Lumen Labs is the first company to integrate artificial intelligence into smart lamps, offering a new level of intelligent lighting that adapts to your needs.
The smart lighting market includes major players, such as Philips Hue and LIFX. The primary focus of this project was to make Lumen Labs stand out by offering a unique blend of artificial intelligence and innovative lighting solutions.
The logo represents the letters "L" from Lumen Labs, to form rays of light shining outward. This design choice ensures that the brand is instantly recognized as a lamp/light brand. In addition, rounded corners on the rays give the logo a timeless and enduring feel.
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