TrueNorth is a high-end real estate business with a focus on managing modern luxury properties in Iceland. They were in need of a sleek and professional brand identity to match their premium reputation.

The logo features three simple curves pointing north, reflecting the direction. These curves are stacked to subtly resemble a tall building, symbolizing the high-end, modern properties they manage. The design is sleek, elegant, and represents the company’s focus on quality and sophistication.