Shaping the identity for a web design agency centered on creating thoughtful websites.
Project Information
Codeline is a web design agency dedicated to building unique, accessible, and purposeful websites for businesses of all sizes.
The Codeline logo features a smiling face, chosen to represent the human-centered approach of the brand. By tilting the face 90 degrees, the smiling mouth transforms into the letter "C" from Codeline, tying it directly to the brand name. To add a tech-inspired touch, one eye is designed as a square, subtly reflecting the web agency’s technical expertise. The variation in eye shapes further emphasizes inclusivity, highlighting Codeline’s commitment to creating websites that are accessible to everyone.
Services
Brand Strategy
Logo Design
Print Design
Webdesign
Brand Guidelines
Before
Lack of "stand-out" factor
Codeline was recognized for its focus on accessibility but struggled to stand out in a competitive market.
Outdated 90's look & feel
Codeline, with over 30 years of history, still carried a dated 90s aesthetic.
After
Timeless look & feel
Designed a modern, timeless look for Codeline, aligning them with leading IT companies and enhancing their trustworthiness.
Unique "stand-out" factor
Developed a full standout branding identity for Codeline by doing market research.
More inquiries
Codeline experienced a significant increase in inquiries after the rebrand.
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