Creating the identity of a minimalistic furniture brand.
Project Information
Formos is a furniture brand that focuses on simple, functional designs that fit perfectly in any modern home.
Formos stands out by merging beauty with purpose. They craft furniture that brings peace and order to your space, while their commitment to eco-friendly practices ensures that each piece contributes positively to the world around us. It’s furniture that doesn’t just look good, but feels right.
Formos stands for Formal Mosaic. Implementing a mosaic type of pattern into the branding makes sure it aligns with the name of the brand. I implemented this "mosaic" pattern in every brand assets to make sure the whole brand stays consistent and extra recognizable.
Services
Brand Strategy
Logo Design
Visual Identity
Webdesign
Brand Guidelines
Before
Lack of sales
Formos didn’t achieve the sales they expected, but they knew a new brand identity would help turn the project around.
Lack of "stand-out" factor
The reason for the lack of sales was simple—they just didn’t stand out.
No communication of personality
Formos offers unique and beautiful furniture, but the problem was that they didn't communicate this effectively.
After
Increase in sales
With the strong brand identity, sales increased due to the unique and recognizable look.
Unique stand-out factor
Developed a standout branding identity for Formos through market research, ensuring they don't blend in with competitors.
Strong communication of personality
Communicated Formos' personality clearly through shapes, typography, and hierarchy.
Designs with a purpose
I designed every deliverable through research, giving the logo purpose and meaning.
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